The Asociación Grupo Fashion® project (now called Grupo AGF) was born in 2002 and officially set up in 2006, with the aim of creating a seasonal top-quality watermelon, adapting to customers’ and consumers’ needs, setting their main goal as gaining back trust in the consumption of watermelon.
Today it is the largest enterprise group in the horticultural primary sector in Europe.
Owner of seedless watermelon brand Fashion®, leader in sales in the sector.
Made up of 16 horticultural companies mainly concentrated on the Spanish Mediterranean coast, meaning Sandía Fashion® is grown in greenhouses as well as outside, guaranteeing seasonal production and supply, from April to October.
The companies are subject to a strict production protocol and external audits in order to guarantee the excellent quality of the product.
Companies in the group
Today Grupo AGF is made up of 17 production and marketing companies from different parts of Spain, distributed among the provinces of Almería, Granada, Murcia, Alicante, Valencia, Castellón, Tarragona , and Baleares.