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In 2002 the project of the Asociación Grupo Fashion® (today Grupo AGF ) was born, being definitively constituted in 2006, with the purpose of creating an extensive calendar of watermelons from maximum quality, adjusted to the needs of customers and consumers, establishing as the main objective to regain confidence in watermelon consumption.
Today it is the largest group of companies in the primary fruit and vegetable sector in Europe .
Owner of seedless watermelon brand Fashion® , a leader in sales in the sector.
Formed by 16 fruit and vegetable companies that focus especially on the coast Mediterranean Spain, so Watermelon Fashion® is grown both in greenhouse and outdoors, guaranteeing a long production and supply schedule, from April to October.
The companies are subject to a strict production protocol and external audits to guarantee the excellent quality of the product.
Today AGF Group brings together 16 production and marketing companies from various parts of Spain, distributed among the provinces of Almería, Granada, Murcia, Alicante, Valencia, Castellón, Tarragona, and the Balearic Islands.
Our values and our commitments define us. We can summarize them, but they go beyond words. Some of them are:
We also support and promote different initiatives:
The R + D + i department of Grupo AGF is managed by our technological partner Nunhems Spain, SAU . , and in collaboration with various institutions. The renowned partner provides a very broad vision in the field of research and innovation to develop the most appropriate practices that allow us to advance in the production of our seedless watermelon , Sandía Fashion .
What are the objectives of this collaboration?
INTERNATIONALIZATION OF THE BRAND
Grupo AGF in collaboration with Nunhems Spain, works on product internationalization projects.
On the one hand, on the internationalization of new production areas into strategic areas of influence , in particular the United Arab Emirates; and on the other hand, the internationalization of the image of the brand in these strategic areas and in turn the expansion of the production calendar to twelve months of the year.
THE DIVERSIFICATION OF THE PRODUCT
Grupo AGF in collaboration with Nunhems Spain, works on product internationalization projects.
On the one hand, on the internationalization of new production areas into strategic areas of influence , in particular the United Arab Emirates; and on the other hand, the internationalization of the image of the brand in these strategic areas and in turn the expansion of the production calendar to twelve months of the year.
CLINICAL RESEARCH: STUDY OF THE UNIVERSITY OF CARTAGENA
Grupo Fashion, has prepared a study together with the Polytechnic University of Cartagena. In this study, 21 athletes participated who ran two half marathons, with an interval of 15 days, where Fashion watermelon juice enriched in L-citrulline was supplied.
The final objective, to analyze the response to exercise of Half Marathon race, assessing muscle damage and performance after drinking Watermelon Fashion juice, which has finally demonstrated the benefits of Citrulline from our watermelon on sports performance.
The results of the research show that citrulline has a beneficial effect on metabolism when the body is subjected to intense and prolonged exercise over time. The main effects:
Grupo AGF and the University of Granada agree to collaborate in the launch of the Master “MADES”, a Master’s degree in nutrition, sports and exercise for health.
PRESS
The press and the media also talk about us. Here you can see the latest mentions about it:
SPANISH HEART FOUNDATION
The Spanish Heart Foundation (FEC) has created the Food and Health Program (PASFEC) to meet two complementary objectives:
OUR COMMITMENT, THE CONSUMER
Grupo AGF has collaborated with the Spanish Heart Foundation since 2010, within the PASFEC program, with the common objective of raising awareness about the importance of preventing coronary heart disease. As a consequence of the commitment that Sandía Fashion wants to offer to the consumer, we are striving to be, not only a watermelon brand, but also a health brand. Contrasting scientific evidence regarding the benefits of this healthy fruit , added to the incessant search for excellence promoted by AGF group , drive our passion for making your diet, a healthy and balanced way of life.
Watermelon Fashion is a heart-healthy food, adhered to the Food and Health Program (PASFEC) due to its low sodium content. This recognition is reflected on our label with a seal that identifies it.
GRUPO AGF FASHION SL has been a beneficiary of the European Regional Development Fund whose objective is to improve the use and quality of information and communication technologies and access to them and thanks to which it has developed the implementation of the Development of Audiovisual Promotional Material for use on the Internet, to improve the competitiveness and productivity of the company. This action has taken place during 2023. It has been supported by the ICT Chambers programme of the Chamber of Almeria "A way of doing Europe".
"GRUPO AGF FASHION SL has been a beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an international e-commerce plan with the aim of improving its international online sales in foreign markets during the year [2022]. To this end, it has had the support of the Int-eComm Programme of the Almeria Chamber of Commerce". A way of doing Europe
"Grupo AGF FASHION S.L. has been beneficiary of the European Regional Development Fund whose objective is to promote research, technological development and innovation, and thanks to which it has carried out the implementation of Systematic and Management Methodologies to support the creation and consolidation of innovative companies during the year 2021. To this end, it has had the support of the InnoCámaras Programme of the Chamber of Commerce of Almeria".
GRUPO AGF FASHION SL has been a beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an Internalisation Plan with the aim of improving its competitive positioning abroad during the year [2022]. To this end, it has had the support of the Xpande Digital Programme of the Chamber of Commerce of Almeria. A way of doing Europe
"GRUPO AGF FASHION SL has been a beneficiary of the European Regional Development Fund whose objective is to improve the use and quality of information and communication technologies and access to them and thanks to which it has implemented VPN and Technical Security Audit, to improve the competitiveness and productivity of the company. This action has taken place during 2021. For this, it has had the support of the CYBERSEGURIDAD programme of the Chamber of Commerce of Almeria".
"GRUPO AGF FASHION S.L. has been beneficiary of the European Regional Development Fund whose objective is to promote research, technological development and innovation, and thanks to which it has carried out the Increasing Environmental Sustainability of Processes, to support the creation and consolidation of innovative companies during the year 2021. To this end, it has had the support of the Sustainability Programme of the Almeria Chamber of Commerce".
"GRUPO AGF FASHION S.L. has been beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an Internationalisation Plan with the aim of improving its competitive positioning abroad during the year 2021. To this end, it has had the support of the XPANDE Programme of the Almeria Chamber of Commerce".
"Grupo AGF FASHION S.L. has been a beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an Action Plan with the aim of improving its positioning in foreign markets through the management of the brand for internationalisation by the year 2021. To this end, it has had the support of the GMI Programme of the Almeria Chamber of Commerce".
"Grupo AGF Fashion S.L. has been a beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an International Digital Marketing Plan with the aim of improving its online positioning in foreign markets during the year 2021. To this end, it has had the support of the XPANDE DIGITAL Programme of the Almeria Chamber of Commerce".
"Grupo AGF Fashion S.L. has been beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an Action Plan with the aim of improving its positioning in foreign markets through the implementation of innovative solutions during the year 2021. To this end, it has had the support of the InnoXport Programme of the Chamber of Commerce of Almeria".
EUROPEAN REGIONAL DEVELOPMENT FUND
