We all know that in Spain we have been through difficult times, but that within the chaos there is always hope and the desire to move forward is what has set us apart. And when we talk about “us” we are referring to all of you who have been supporting our brand: farmers, administrative workers, distributors, greengrocers and buyers. You are all part of a struggle that never stops, of a family that we have been building for years.
That’s why, when we thought about what it would be like to make the 2021 commercial, we decided without hesitation that you would be the stars, you who have put your heart into life despite the bumps in the road, and lots of Fashion Watermelons! If we’ve stood out in the sector, it’s because of your deep commitment to our values: sustainability, quality, healthy competition, and working towards a 100% healthy product suitable for all audiences.
Doing things differently is our thing: “Seedless watermelons? Black on the outside? Boxes with eco-friendly inks? How crazy!” But being “weird” has made us the leading brand, so with this spot, we also wanted to do something out of the ordinary: live life in a pop-up.
A unique creative concept that captivates everyone from the youngest to the oldest; and with the catchy song playing in the background, you’re sure to be walking down the street singing “boom, boom, boom!”
The spot is, from beginning to end, a message full of hope and joy to move forward with the best disposition, putting enthusiasm into everything we do and that we do. Together we can and will achieve everything and more.
Put your heart into life!
