Be part of the change with “Proyectos que laten”.

Starting this month, at Sandía Fashion, we’re paving another path to continue building strong bridges between businesses and consumers. How? Through projects that benefit society in any of our four areas: sports, family, health, sustainability, and innovation.

Projects that beat – 1st edition:

This initiative was born because we want to get involved continuously, with projects that help to improve the world, but do not have enough financial support, so, if we go hand in hand, we will contribute that grain of sand that we always talk about, to meet real and sustainable goals. Remember: small actions create big changes.

Why these 4 categories? We believe that they are four fundamental pillars so that all the public, regardless of age and gender, feel part of the brand:

Thanks to our commitment to sustainability, we’ve become the leading watermelon brand, setting ourselves apart from the competition, not only because of something that benefits us, but also because of something that benefits the rest of society.

We’re fans of those who stay active, both physically and mentally. Therefore, sports are one of the categories that can’t be left behind. Given that our fruit provides us with unlimited benefits, we’re sure there are many interesting projects yet to be developed.

Family is fundamental, not just for us but for everyone, so we are proud to be able to provide support to families at risk of exclusion, or those with illnesses or conditions. We are committed to ensuring that all of them have a dignified daily life and the necessary resources to care for them.

Last but not least, we want to talk about the importance we place on health. This is undoubtedly the root of everything else, and given the current times, we know that treatments and research are updated daily, and these must be given the voice they deserve.

We want you to be part of the change with us. The invitation to submit all proposals is open until June 21st, and then there’s until July 19th to vote through the website created for the occasion: www.proyectosquelaten.com, where you can also see the rules and detailed information.

Join us and put your heart into projects that have a heartbeat!